Driving behavior app Flo introduces reward based system to promote safe and eco-friendly driving

Flo monitors driving behaviour while maintaining user privacy

PITCH - Dutch driving behavior app Flo works with insurance companies to give users a discount on their car insurance, without violating their privacy.

NOORDWIJK - Driving with Dutch driving behavior app Flo allows users to save a great deal on their car insurance. The app monitors driving behavior, calculates an average score and sends those results to the user’s car insurance company. The average trip score calculated by the app equals the discount the user gets in Euros.

Car insurance company Whoosz! is the first to collaborate with Flo and introduce such a discount in the first quarter of 2016. Flo users get a discount of €100 when their Flo sore is 100. If their average trip score is 78, the reward is €78.

Promoting safe and eco friendly driving
Flo only uses the smartphone’s GPS system to analyze driving behavior. The trip score is calculated using four variables: acceleration, maintaining constant speed, cornering and braking. At the end of a trip, the score is calculated, which can be viewed in the app or when logging in on the online profile. By calculating the average score and giving users feedback on all four points, the app both encourages and teaches safer driving.  

Usage based insurance without violating privacy of users

Flo offers the first usage based insurance solution that ensures the privacy of its users is fully protected. Flo never provides privacy sensitive data to third parties and the only information shared with insurance companies is the Flo-score, not specific driving metrics. Insurance companies can decide how they reward their customers for showing good driving behavior.

“Using our free app, drivers will not only save on fuel and maintenance, but also on their insurance fee! And as a bonus we make the roads a bit more safe.„ Andreas Willemse - Flo

More information

Flo - driving insights
Flo is the first app that successfully analyses driving behavior using only a smartphone's GPS. Flo provides real time feedback on corners, braking, acceleration and speed. Based on this, the Flo score is calculated. After driving, the trip can be analyzed in the app, or in the online profile. Flo is a Dutch startup based in Noordwijk. 

Flo can be downloaded for free and is available on iPhone and Android.

Whoosz!
Whoosz! is a Dutch car insurance company that promotes safe and eco-friendly driving. The company gives rewards to customers that show such behavior.

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About Flo - Driving insights

Flo is the first app that successfully analyses driving behavior using only a smartphone's GPS. Flo provides real time feedback on corners, braking, acceleration and speed. Based on this, the Flo score is calculated. After driving, the trip can be analyzed in the app, or in the online profile. Flo is a Dutch startup based in Noordwijk.

iPhone app - Android app - Website - Online profile