Dutch driving insights app Flo launches online profile

Flo - an app for iPhone and Android that provides feedback on driving behavior - launched an online profile where trip data can be downloaded.

NOORDWIJK - With almost 150 thousand Android downloads and 20 thousand iPhone app downloads this Dutch startup really starts making an impact on worldwide driving behavior. Flo aims to make users aware of their driving behavior. Not by annoying, but in a fun way. That's why Flo rewards good driving behavior with points. If you show bad behavior, like speeding or hard cornering, points are deducted. Today Flo introduces an online profile that can be used, to get more insights in driving behavior. All trips, scores, and underlying details can be viewed. Premium users can download their trip data to use for their administration. In the future Flo will extend the online profile with in depth analysis of driving behavior, both on individual level and on group level.

“We found out that drivers who are aware of their driving behavior, actually started performing better behind the wheel. Imagine that improved behavior saves one life each year. That's what we call an impact!„ Andreas Willemse

Improving driving behavior

Flo is the first app that successfully analyses driving behavior using only a smartphone's GPS. Flo provides real time feedback on corners, braking, acceleration and speed. Based on this, the Flo score is calculated. After driving, the trip can be analyzed in the app, or in the online profile.

Free apps

The free Flo apps are available for download at the Apple App Store and in the Google Play Store. Users can find the online profile here: http://profile.driveflo.com


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About Flo - Driving insights

Flo is the first app that successfully analyses driving behavior using only a smartphone's GPS. Flo provides real time feedback on corners, braking, acceleration and speed. Based on this, the Flo score is calculated. After driving, the trip can be analyzed in the app, or in the online profile. Flo is a Dutch startup based in Noordwijk.

iPhone app - Android app - Website - Online profile